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Digital Merchandising News & Media

Carolinas restaurant chain deploys digital signage from 11Giraffes

November 15, 2012

Charlotte, N.C.-based digital signage and in-store audio solutions provider 11Giraffes and Hickory Tavern, a casual dining restaurant and bar chain with 1…

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Tie in digital signage, kiosks and mobile for omnichannel retail (Commentary)

Interactive kiosk, retail and DOOH experts discuss omnichannel retailing and providing a coherent customer experience.

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DST, Omnivex to present webinar on delivering powerful retail experiences with digital signage

November 13, 2012

Retailers are always looking for new and innovative ways to communicate with customers. Digital signage enables them to create flashy, eye-catching content…

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CETW12: Using digital engagements to connect with today's shoppers (Commentary)

A CETW panel discusses making use of digital signage and DOOH throughout the retail purchase process.

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Les Mousquetaires launches retail digital signage TV channel

November 8, 2012

French retail group Les Mousquetaires has launched an in-store TV channel based on the digital signage software solution Media4Display to animate the digital…

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CETW12: 5 Things to look for at CETW NYC

by Christopher Hall — w, t

CETW in New York City is set to open; here's what to look for this year.

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Scala digital signage motoring down the Autobahn

November 2, 2012

German autobahn services company Autobahn Tank & Rast recently deployed more than 3,000 digital signage screens at its service facilities along the german…

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Digital signs: Tools for convenience store growth

by Barry Pearman — VP, Clarus Communications

The National Association of Convenience Stores show just wrapped up in Las Vegas, and the show was filled with industry leaders looking for tools to move their…

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Interactive storefront could redefine window shopping

October 8, 2012

Window shopping just got a new meaning with the latest technology implemented by Adidas. A six-week pilot is taking place at the Adidas NEO Label in Nuremberg…

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Proximity marketing: Merging the digital and physical worlds (Commentary)

How digital signage and location-based proximity marketing can work together for both buyers and sellers.

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C-store chain Wawa goes gaga for digital signage

by Christopher Hall — writer, self

After a successful pilot, the chain is rolling out digital signage to all of its more than 600 locations across the U.S.

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Are we there yet? What's taking digital signage so long? (Commentary)

An expert on interactive technologies looks back at factors that slowed the adoption of digital signage.

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DPAA announces lineup for fifth-annual Digital Media Summit

September 11, 2012

The Digital Place-based Advertising Association has announced that Alan Schulman, chief creative officer for SapientNitro, will keynote the association's…

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CDS intros new range of transparent display showcases

August 31, 2012

Crystal Display Systems Ltd., a European value added reseller of transparent digital display technology, has unveiled a new range of showcase display products…

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Effective marketing: Closing the loop, increasing sales

by Jeff Hastings — CEO, BrightSign

Executing an effective marketing program can be challenging, even for the most seasoned executive. Successful marketing blends many disciplines — from…

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Fight showrooming with omnichannel and digital signage

by Christopher Hall

For retailers and restaurateurs, it's time for an omnichannel customer engagement strategy.

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Jaguar-Land Rover digital signage up for project of the year at AV Awards 12

August 14, 2012

Scala Inc. customer Jaguar Land Rover has been named a finalist for the "Digital Signage Project of the Year" in the 2012 AV Awards, the company announced.

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Predicting the future of digital signage and smart vending kiosks, Pt. II

by Christopher Hall — w, t

From Cupcake ATMs to Coke machines with digital signage, intelligent vending is the wave of the future.

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PRN, Costco renew deal, launch in-store 3D digital signage channel

July 31, 2012

Premier Retail Networks LLC, a Technicolor company and global provider of digital place-based media services, and Costco Wholesale Corp., the third largest…

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