Digital Billboards News

Minneapolis suburb considering revenue-generating digital billboard

February 16, 2016

City officials in Osseo, Minnesota, are looking into raising money by deploying a digital billboard on public land – but some residents are pushing back…

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Canadian OOH firm goes Scala

January 28, 2016

Out-of-home advertising firm Cieslok Media has switched to the Scala digital signage platform to manage its large-format digital billboards across Canada…

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Digital signage taking Twitter and the Australian Open to the streets

January 25, 2016

Outdoor media provider APN Outdoor has announced a strategic partnership with Twitter Australia that will see live tweets from the Australian Open tennis…

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Burberry campaign wraps up digital signage and mobile interactivity

December 16, 2015

Burberry has partnered with DreamWorks Animation to create what it says is 'the first interactive luxury marketing campaign using new 3D technology' on digital…

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NASL's FC Edmonton lands 'largest mobile video display trailer in North America'

December 15, 2015

The FC Edmonton soccer club recently unveiled what its builders call "the largest mobile video display trailer in North America" — a digital signage…

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APN Outdoor expanding digital billboard footprint in Australia

December 9, 2015

Australian outdoor media provider APN Outdoor has announced its entry into a purchase agreement with Adspace Outdoor that secures 11 large-format billboards…

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Digital redesign debuts at Primark store in Madrid

November 11, 2015

Squire, a U.K.-based creative content studio, and Dalziel & Pow, an independent agency that represents brands worldwide, recently announced that they partnered…

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Screenhub offers free content management system for digital signage

November 11, 2015

In addition to being compatible with any synchronous digital display, making it ideal for indoor and outdoor LED displays, it can also be implemented on plasma…

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Digital signage brings Melbourne Cup to the masses

November 6, 2015

Australia's APN Outdoor teamed up with The Victoria Racing Club to share the real-time excitement of the Melbourne Cup Carnival far and wide using the outdoor…

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Fish-themed LED sign 'scales' new heights

November 3, 2015

SIS Digital announced it has 'scaled' new digital out-of-home heights with a novel digital signage installation in London featuring a unique fish-scale design…

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Watchfire adds 16 mm MX digital billboard featuring 10-year brightness, uniformity, parts guarantee

October 22, 2015

Watchfire Signs announced it now offers both 16 mm and 19 mm versions of its MX Class billboards, a billboard product that the company said it guarantees 'will…

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Digital billboards welcoming flood-displaced South Carolina fans to Louisiana

October 9, 2015

Lamar Advertising Co. is dedicating space on its digital billboards to welcome flood-displaced University of South Carolina Gamecocks fans to Baton Rouge this…

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Georgia outdoor advertiser going digital in Eurasia

September 29, 2015

Digital signage displays will run in transit, shopping mall and airport venues in Georgian company's new DOOH network, according to BroadSign.

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Morgan Stanley invests in data visualization in Times Square

September 21, 2015

London-based video effects company Framestore announced its latest large-scale, outdoor data-visualization project, an LED digital signage deployment for…

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Celebrities take to digital billboards to promote new recycling system

September 15, 2015

Nonprofit organization Recycle Across America today announced a partnership with out-of-home advertising company Lamar Advertising Co. to promote RAA's…

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Heavy equipment company gets digital signage makeover on Pennsylvania Turnpike

September 9, 2015

Heavy equipment company Modern Group has deployed LED digital signage to attract and engage customers on the Pennsylvania Turnpike.

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Mazda hits the road in Oz on digital billboards

August 19, 2015

Australia's APN Outdoor has launched a multiplatform digital signage campaign with OMD Melbourne to bring the new Mazda MX-5 to market.

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Formetco calls up mobile app for digital billboards

July 29, 2015

Digital signage billboard provider Formetco has officially launched its new XD mobile application, a tool created to help LED billboard owners and many roles…

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Nielsen study highlights efficacy of digital billboards

July 23, 2015

Three out of four (75 percent) respondents recalled seeing a digital billboard in the past month, and 60 percent noticed one in the past week, according to…

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APN Outdoor adds to digital billboard portfolio in Sydney CBD

July 20, 2015

Australian out-of-home advertising firm APN Outdoor has added two new digital billboards to its portfolio in Sydney's central business district, according to…

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