After three slow-growth years, DOOH trending up, PQ Media says

August 4, 2014

Global digital out-of-home media revenues are on pace for accelerated 11-percent growth in 2014 following three consecutive years of slowing expansion, as a…

NFL's Jaguars reach the end zone with 'world's largest HD video displays'

by Christopher Hall — w, t

The NFL's digital signage scoreboard arms race continues, with the Jacksonville Jaguars now claiming the title of 'world's largest.'

CBS Outdoor buys Van Wagner billboard business, set to convert some to digital

July 22, 2014

CBS Outdoor Americas Inc. announced earlier this week that it has executed a definitive agreement to acquire certain outdoor advertising businesses from Van…

Online bidding lands autism advocacy group on digital billboards

by Christopher Hall — w, t

Can the growth of digital billboards in the out-of-home advertising space help small businesses and nonprofit agencies?

Welsh shopping district puts LED digital signage in its cart

July 16, 2014

The Queen Street shopping district in Cardiff, Wales, in the U.K. has deployed a new 6-square-meter (roughly 65-square foot) LED digital signage display.

Federal Highway Administration study confirms safety of digital billboards and signs

by Darrin Friskney — pr for Darrin Friskney, Clarus Communications

Landmark Dept. of Transportation study shows digital billboards pose no safety risk to passing motorists.

Digital billboards continue march on Oz

June 12, 2014

Australian outdoor media provider APN Outdoor today announced the launch of three new digital billboard sites; King George Square in Brisbane, No. 1 Fitzroy…

ISA works with Chicago to overturn digital sign ban, Part I

by Christopher Hall — w, t

The International Sign Association talks about the effort to overturn the Windy City's moratorium on on- and off-premise EMCs.

Leinenkugel's sells Summer Shandy with weather-responsive digital billboards

April 30, 2014

The Jacob Leinenkugel Brewing Co. is promoting its Leinenkugel's Summer Shandy with special weather-repsonsive digital billboard ads in Chicago, according to…

Digital signage key ingredient for experiential campaign recipe

Global brand Lurpak cooked up a digital out-of-home and experiential campaign in London's Waterloo station.

Philadelphia up for a digital signage facelift?

Outdoor advertising firm proposing legislation creating 'digital district' in Philadelphia's Center City.

American art masterpieces to be displayed on DOOH

April 7, 2014

Starting on Aug. 4, 2014, and continuing for four weeks, iconic locations such as Times Square, Sunset Boulevard and Route 66 and more will be transformed into…

Location-based digital signage campaign launches 'The Lego Movie' in Australia

Digital billboards are helping the smash movie take off in Australia with a proximity-based DOOH campaign.

NFL's Jaguars to install 'world's largest' HD LED video displays

March 10, 2014

The National Football League's Jacksonville Jaguars have partnered with Brookings, S.D.-based Daktronics to manufacture and install what it said will be "the…

PQ Media: DOOH exposure grows 75%, on verge of 'breakout'

February 28, 2014

As the global media economy nears a digital tipping point in 2015, market research firm PQ Media said, a new study suggests that digital out-of-home media may…

AOTO deploys 8K LED display at London Waterloo station

February 26, 2014

LED display provider AOTO recently had one of its 8K LED displays deployed in London's Waterloo railway station, according to an announcement from the company.

Aerva sends Valentine's Day 'Luv' to Times Square digital signage

February 19, 2014

Romantics across the country Tweeted their Valentine's Day photos to @AervaNYC to publicly declare their love on a Times Square digital billboard and receive…

The cure for the post-holiday season slump

by Barry Pearman — VP, Clarus Communications

The holiday shopping season is over, and many businesses are heading into one of their slowest seasons of the year. Holiday shopping bills and nasty weather…

UK Best Awards buy heavy on DOOH

Digital out-of-home plays a big role in most of the campaigns shortlisted for Best Consumer Campaign in this year's awards.

Clear Channel expands LA, El Paso digital billboard networks

February 3, 2014

Clear Channel Outdoor today announced it has added 14 new digital signs in greater Los Angeles, bringing its total to 33 in the L. A. market. The company also…