Digital Signage Association launched

November 7, 2007

LOUISVILLE, Ky. — A new association for the $1.1 billion digital signage industry has officially launched. The Digital Signage Association has been created to…

SeeSaw Networks joins OVAB

November 6, 2007

SAN FRANCISCO — SeeSaw Networks announced that it has joined the Out-of-Home Video Advertising Bureau. As a member of the industry organization, SeeSaw will…

PRN launching retail media network in Brazil

November 6, 2007

PARIS, France — Thomson's Premier Retail Networks (PRN) business, part of the Group's Services division, announced it is expanding its international presence.

Starbucks, Pepsi to premiere film on Shanghai subway screens

November 6, 2007

Wall Street Journal: A feel-good film about a girl from the Chinese countryside who moves to the big city to discover love, blogging and Starbucks will premier…

What digital ads cost in New York City

by James Bickers — Editor, Networld Alliance

November 4, 2007

Good Magazine has released a brief video that highlights the rates paid by advertisers for various high-profile locations in New York City. While most of the…

POPAI research: digital window signage increases footfall

October 31, 2007

BRACKNELL, UK — Research commissioned by 3M and POPAI demonstrates the effectiveness of back-projecting dynamic promotional messages onto shop windows.

NBC to place content on outdoor video networks

October 29, 2007

Adweek: NBC Universal is expanding its reach into outdoor video networks, introducing an exclusive content and strategic ad sales partnership with Arena Media…

In-store advertising: 21-percent growth through 2010

October 29, 2007

Forbes: According to a draft study by Deloitte from the Grocery Manufacturers Association, the investment in in-store advertising has doubled since 2004 and is…

Report: digital signage more effective than traditional media

October 23, 2007

SAN FRANCISCO — Research conducted by OTX, a global consumer research and consulting firm, shows that 63 percent of adults find that advertising on digital…

Café screen network serves up ads, free Wi-Fi

October 17, 2007

The Sydney Morning Herald: The newly launched CafeScreen business has placed big digital screens in 25 cafes in Melbourne and Sydney. The screens carry paid…

TruMedia launches real-time Scala integration for audience measurement

October 16, 2007

AMSTERDAM — TruMedia Technologies, provider of real-time audience measurement systems, and Scala, provider of end-to-end digital signage software, announced…

Digital billboards coming to more London Tube locations

October 4, 2007

Mad.co.uk: London Underground is working with CBS Outdoor to trial a new digital advertising format that could see 24 major London Underground stations…

Digital signage gives boost to in-store advertising

October 3, 2007

Insideretailing.com.au: Retailers today increasingly have to find new ways to engage their time-poor customers. Capitalizing on technological advances to…

ShopCast signage network coming to Wal-Mart Canada

October 2, 2007

LONDON, Ontario — EK3 Technologies Inc. announced that its subsidiary company ShopCast has signed an exclusive agreement to install EK3 digital merchandising…

Spectacolor HD billboard turned on in Times Square

October 1, 2007

ATLANTA — Clear Channel Outdoor's Spectacolor Division launched a state-of-the-art digital billboard in New York City's Times Square. The new billboard…

Channel M switches to BroadSign

September 30, 2007

MINNETONKA, Minn. — BroadSign International Inc. announced that Channel M will use BroadSign digital signage technology to deliver in-store programming to…

Federal Highway Administration gives digital billboards the green light

September 30, 2007

WASHINGTON, D.C. — This week, the Federal Highway Administration issued clear guidance authorizing digital billboards. The four-page document is signed by FHWA…

Nielsen: in-store traffic measurement data available by 2008

September 27, 2007

In-Store Marketing Institute: The second phase of research in the P.R.I.S.M. project began May 1, and Nielsen In-Store plans to have syndicated measurement of…

Shopper marketing is the fastest-growing medium for retailers

September 26, 2007

Advertising Age: The fastest-growing medium isn't the Internet, but shopper marketing, where retailers and package-goods marketers are shifting hundreds of…

Wal-Mart: Digital signage needs to communicate 'in the blink of an eye'

September 24, 2007

MediaPost: As those working in the retail industry probably know, one of the biggest complaints about in-store digital media is that it pours more advertising…