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Advertising News

Helius powers in-mall digital-signage network

June 18, 2008

Trading Markets: Helius announced that its digital-signage product has been selected by PlasMedia Productions, which operates an ad-funded digital-signage…

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Destination Media, LG announce alliance

June 15, 2008

CHICAGO — Destination Media, parent of Gas Station TV, and LG Electronics announced plans for a long-term strategic technology and marketing alliance.

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NBC Everywhere expands deal with Fuelcast network

June 12, 2008

MediaWeek: NBC Everywhere, NBC Universal's out-of-home digital signage network, has expanded its advertising and content partnership with Fuelcast, one of…

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OPINION: 'The Apprentice' winner to work in digital display

by

June 12, 2008

*Note: Phil Hunter is event director at KioskCom Self Service Expo Europe and The European Digital Signage Show. Lee McQueen is the most recent winner of the…

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IBM, SelfServiceWorld.com announce free webinar on reaching the 'new consumer'

June 10, 2008

LOUISVILLE, Ky. – IBM, a global provider of business technologies, and Self-Service World, the leading news and information source covering the self-service…

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Samsung to deliver Las Vegas outdoor digital ad network

June 3, 2008

SAN FRANCISCO — Samsung Electronics Co. Ltd., a provider of thin-film transistor, liquid crystal display (TFT-LCD) panels, and Outdoor Promotions LLC, have…

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Lyton Group becomes ADFLOW marketing partner

June 2, 2008

TORONTO — ADFLOW Networks Inc., a provider of digital signage and interactive kiosk technology, has announced that Lyton Group, a leader in specialized…

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BroadSign's SaaS goes local with Digital Ad network

May 28, 2008

Using BroadSign's subscription-based SaaS, DigitalAd was able to reach local residents in North Carolina and attract advertisers.

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VIDEO: Reuters Times Square digital billboard sparks user involvement

May 26, 2008

AdAge: In its latest project pioneering new marketing usages for digital billboards, Thomson Reuters hooked its Times Square sign back up to the Web for a…

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For Microsoft Surface, retail applications will be key

May 18, 2008

Adweek: Microsoft's Surface interface was unveiled a year ago, around the same time that Apple launched the iPhone, which uses a similar "natural-user…

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ADCENTRICITY expands into U.S. with NY office

May 15, 2008

NEW YORK — ADCENTRICITY Inc., a North American digital-out-of-home media sales service, announced that it has opened a New York City office to serve the…

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Remote Media teams with Media Plus International

May 8, 2008

ESSEX, England — Remote Media has teamed up with Media Plus International to enable advertisers to deploy media assets to its signagelive digital signage…

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PumpTop TV screens approaching 100 million monthly impressions

May 6, 2008

IRVINE, Calif. — With nearly 6,000 LCD screens mounted on the fuel pumps at more than 550 U.S. gas stations, PumpTop TV is emerging as one of the nation's…

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ADCENTRICITY raises $3 million in funding

April 23, 2008

TORONTO — ADCENTRICITY Inc., a North American digital out-of-home media sales network, has raised $3 million of Series A equity financing in a transaction led…

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St. Louis spa gets I-Vu screens and targeted messages

April 21, 2008

ST. LOUIS, Mo. — Jon Tomas Salon Spa is among the first in St. Louis to launch the new i-vu eight-inch LCD Wi-Fi interactive screens. I-vu is an interactive…

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Ad:Tech review: digital ads survive tough times

April 21, 2008

Forbes: Companies are shifting marketing dollars to digital in hopes of reaching more consumers as the economic downturn is pummeling magazine, newspaper and…

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Study: 18-to-30-year-olds drawn to out-of-home media

April 16, 2008

MediaPost: Aegis Media Americas' Posterscope USA concluded what it termed the first consumer-insight research study of the U.S. out-of-home market. The study…

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Minneapolis next target for Adspace Mall Network

April 9, 2008

MINNEAPOLIS — Adspace Networks Inc. has expanded into the Minneapolis market with the installation of its "Smart Screens" in the Eden Prairie Center, Northtown…

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RESEARCH: Digital media in bars impacts the ad-adverse

April 3, 2008

NEW YORK — A new national survey revealed that out-of-home, bar-based digital networks are an effective and efficient way for advertisers to counter growing ad…

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BroadSign software upgrade improves ad placement

March 31, 2008

MINNEAPOLIS, Minn. — BroadSign International Inc., a leading worldwide provider of ‘Software as a Service' (SaaS) solutions for digital signage networks, has…

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