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Advertising News

Hershey Bears score new digital signage scoreboards

August 25, 2015

Hershey Entertainment & Resorts of Hershey, Pennsylvania, has selected LED sign manufacturer Daktronics of Brookings, South Dakota, to outfit Hershey's Giant…

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DigiCom acquires Amscreen media networks

August 24, 2015

U.K.-based digital signage firm Amscreen recently announced that it has signed a new partnership agreement that will see DigiCom take ownership of the media…

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New platform integrates digital signage and digital online to target Australia's 2 million small businesses

August 20, 2015

A new integrated online and digital out-of-home content platform dedicated to supporting Australia's 2 million small businesses has been launched by oOh!media…

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JCDecaux plans 'significant digital transformation' for London bus shelters

August 20, 2015

The company announced it has been awarded what it called "the world's largest bus shelter advertising concession" by Transport for London. The company's…

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Mazda hits the road in Oz on digital billboards

August 19, 2015

Australia's APN Outdoor has launched a multiplatform digital signage campaign with OMD Melbourne to bring the new Mazda MX-5 to market.

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Insurance company bets on digital signage

August 14, 2015

Lietuvos Draudimas, one of the largest insurance providers in the Baltics, has implemented Samsung's Smart Signage Platform, powered by Signagelive's…

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Empty space now ad space in the Indooroopilly Shopping Center

August 13, 2015

Digital signage advertising is filling a three-story-tall open space in the largest shopping mall in the western suburbs of Brisbane, Australia.

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The New York Times launching mobile ad content, 'Mobile Moments'

August 4, 2015

The New York Times today announced plans to launch a new type of mobile advertising this fall that will focus on key moments of a user's day when Times…

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Controversy puts Tim Hortons' in-store digital signage network under the microscope

August 3, 2015

The Tim Hortons fast casual chain of coffee and doughnut shops is reviewing its in-store digital signage channel, according to The Canadian Press and CTV News.

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Formetco calls up mobile app for digital billboards

July 29, 2015

Digital signage billboard provider Formetco has officially launched its new XD mobile application, a tool created to help LED billboard owners and many roles…

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Captivate expands Canadian digital signage ad network

July 27, 2015

Location-based video media network Captivate announced today that it has added two major office buildings to its digital out-of-home media network in Canada…

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Digital signage phone-charging kiosks hit the show at VidCon 2015

July 27, 2015

Brightbox Inc., a global platform provider of networked mobile device recharging and engagement solutions, announced it teamed with Panasonic to keep the…

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RMG Networks unveils largest digital signage platform upgrade in 5 years

July 24, 2015

Software updates includes more than 100 new features and improvements designed to increase usability, efficiency and security, company says.

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Nielsen study highlights efficacy of digital billboards

July 23, 2015

Three out of four (75 percent) respondents recalled seeing a digital billboard in the past month, and 60 percent noticed one in the past week, according to…

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APN Outdoor adds to digital billboard portfolio in Sydney CBD

July 20, 2015

Australian out-of-home advertising firm APN Outdoor has added two new digital billboards to its portfolio in Sydney's central business district, according to…

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After launch of new ad platform, TouchTunes joins DPAA

July 13, 2015

The Digital Place Based Advertising Association today announced a new addition to its ranks, TouchTunes, which earlier this year announced the launch of a new…

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Titan CEO joining DPAA board

July 7, 2015

The Digital Place Based Advertising Association has announced that Don Allman, president and CEO of Titan, has been voted onto the association's board of…

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STRATACACHE expands shopper marketing with IZ-ON acquisition

July 2, 2015

Dayton, Ohio-based digital signage provider announced its acquisition of IZ-ON Media, a digital media company specializing in in-store shopper marketing…

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Health-and-beauty chain Clicks South Africa clicks on digital signage for in-store marketing

July 2, 2015

South African health-and-beauty retail chain Clicks has announced a partnership with South African digital signage solutions company Moving Tactics that…

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Mohegan Sun launches DOOH campaign in Boston

June 24, 2015

Connecticut casino Mohegan Sun has launched interactive digital signage games on bus shelters across Boston that allow participants to possibly win a variety…

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