Advertising News & Media
Digital signage the Rx for chronic boredom
by Kelly Eisel — Copywriter, Industry Weapon
Have a seat in the waiting room: How to cure chronic boredom and generate additional revenue with digital signage.
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Lifeline intros new DOOH platform at DSE London
October 20, 2014
Patent-pending interactive platform displays high-definition digital signage content and video advertising for brands and marketers.
read nowCBS Outdoor rebrands as Outfront Media
October 20, 2014
Out-of-home advertising provider CBS Outdoor Americas Inc. will rebrand as Outfront Media Inc., "marking another important step in the company's…
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'Bill the Billboard' cracks wise for Sprite
by Christopher Hall — w, t
A digital billboard in a busy intersection in Kenya tells (mostly bad) jokes in an award-winning digital signage campaign for Sprite.
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Digital signage passports take 'Texas on Tour'
by Christopher Hall — w, t
Interactive digital signage kiosks took festival-goers in a dozen states on a tour of the Lone Star State in Texas on Tour.
read nowHealth care DOOH company, mobile media firm integrating mobile with digital signage ad network
October 17, 2014
Mobile media solutions provider SITO Mobile Ltd. and digital point-of-care media company Health Media Network have announced a partnership by which Health…
read nowSleep Inn DFW Airport North lands real-time digital signage flight info
October 16, 2014
Flyte Systems announced the Sleep Inn DFW Airport North in Irving, Texas, has installed a FlyteBoard travel information display to provide guests with…
read nowDPAA study shows shift from digital and online to digital place-based media
October 15, 2014
A new survey of agency media planners conducted by the Digital Place-Based Advertising Association reveals a continuing shift of digital and online budgets…
read nowNew Zealand's largest digital billboard lands at Auckland Airport
October 15, 2014
Australia-headquartered outdoor media company APN Outdoor announced today its plan to launch New Zealand's largest high-resolution digital billboard at…
read nowPGA National deploys on-cart digital signage at all five of its golf courses
October 14, 2014
Digital Caddies Inc., a provider of on-course technology services and digital content to golfers, has now installed its on-course digital signage tablets on…
read nowTennessee judge rules against digital billboards in Knoxville
October 14, 2014
A Knox County (Tennessee) judge has ruled against Lamar Advertising's request to convert static billboards to digital billboards within Knoxville city limits…
read nowSafety glass firm launches in-window digital signage screens for trains, buses
October 14, 2014
Oran Safety Glass's ScreeneX, an LCD screen integrated into the window system of vehicles or in other glass elements, yesterday launched in the North American…
read nowBroadSign powering corporate comms digital signage in Argentina, Brazil, Chile
October 14, 2014
South American digital corporate communications solutions provider UpperMidia has selectedBroadSign International LLC's cloud-based digital signage software…
read nowMall digital sign delivers marriage proposal
October 13, 2014
During the 45th anniversary celebration of Pennsylvania's Harrisburg Mall, a mall employee took advantage of the shopping center's 28-foot, LED outdoor digital…
read nowDOOH platform relaunches website
October 13, 2014
Digital signage ad platform provider rVue Holdings Inc. has relaunched its website, according to a company announcement.
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'The Walking Dead' take Vienna with augmented reality-digital signage campaign
by Christopher Hall — w, t
A Vienna tram shelter turns "Scary Shelter" in a "zombie apocalypse" on digital out-of-home.
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Shopper conversion through retail shelf media
by Lyle Bunn — Strategy Architect, BUNN
A dynamic signage expert consultant takes a deep dive into shelf-level digital signage.
read nowDigital signage ad network in Australia buys into BroadSign
September 30, 2014
Australian office media specialist Executive Channel has converted 800 displays in 250 locations across five cities to BroadSign International LLC's digital…
read nowJCDecaux partners with Alcatel-Lucent for connected street furniture
September 30, 2014
Outdoor advertising giant JCDecaux is partnering with Alcatel-Lucent to develop smart street furniture that would allow for both improved wireless coverage and…
read nowComosoft taps digital signage and mobile for in-store marketing
September 29, 2014
Comosoft Inc. recently announced the development of two new point-of-sale technologies for high-volume multichannel marketers: in-store digital signage and…
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