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Commentary

Media, actors, authors challenge AI over IP rights

by Daniel Brown — Editor, Networld Media Group

News organizations have started blocking at least some AI web crawlers, related to concerns about intellectual property. We take a deep dive into the…

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Embracing AI-powered customer service — peril and promise

by Daniel Brown — Editor, Networld Media Group

AI isn't going anywhere, and AI-powered avatar customer service is on the rise, including a recent in-person demonstration in Orlando Florida. Citing recent…

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Digital signage kiosks help relieve US labor shortage

by Kevin Damask — Editor, Digital Signage Today

In 2022, an emerging trend is the rise of digital signage kiosks. Businesses, especially retail, are turning to kiosks to attract customers, rely less on…

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2 ways digital signage can make your store post-quarantine ready

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

As states reopen, many retailers are struggling to set standards in place to protect both employees and customers. One way retailers, restaurants and other…

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Looking back at digital signage trends of 2019

by Lillyan Wamaitha

In an ever-changing advertising marketplace, digital signage has been growing at a steady pace over the past several years. Over the past year, the industry…

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9 ways to get your audience involved with your digital signage

by Sean Matthews — President & CEO, Visix, Inc.

Last time, we looked at some general tips to get your audience engaged, but now it's time to drill down into more specific techniques such as telling a story…

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Top 5 reasons universities should go digital

by Tegan Worrall — Creative & Marketing Manager, CV Media & Signage

With an audience raised on digital communication, digital signage is an ideal way to engage today's students and future generations of students. By taking…

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How to build the best digital wayfinding solution

by Sean Matthews — President & CEO, Visix, Inc.

One of the most important elements in digital wayfinding is to plan in detail. Figure out everything going into your wayfinding before starting the design…

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Digital signage: What is the total cost of ownership?

To understand the full financial implications of investing in digital signage, business owners must look at the total cost of the technology. This includes…

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3 ways to effectively integrate social media with digital signage

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

End users can effectively integrate social media into their displays by simply making content visible, highlighting interactions and including a clear call to…

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How to design beautiful digital signage on a budget

How do you execute beautiful, targeted, high-quality messaging that is tailor made for each screen in your network on a limited budget? And what are some tips…

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3 tips for successful indoor digital signage

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

It is one thing to understand the nuts and bolts of digital signage, such as the individual displays, media players and software packages, but it is another to…

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How to successfully use digital signage in K-12 education

by Debbie Wilson-DeWitt — Marketing Communications Manager, Visix, Inc.

Most school digital signage systems are run by admin staff who have a lot to balance. They have to handle teachers, parents and students. If used the right…

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3 ways to bring DOOH content to life

It's time to ditch the JPEG and deliver truly impactful DOOH content. End users can do this by adding motion and context with good timing.

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Wayfinding digital signage kiosks boost guest experience

Interactive directories can display up-to-date information and directions to help guests successfully identify and navigate their destination — they're easy to…

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3 questions to ask before you consider digital signage

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Digital signage is exciting. It's a thrill to see your vision come to life on a bright display at a place for everyone to see. However, before you even think…

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Let's get real about hardware reliability

by Jeff Hastings — CEO, BrightSign

We are now seeing player roll-outs of 10,000 or more end points. Traditionally in the AV world, 99 percent reliability — where 1 percent of players might need…

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3 reasons to use interactive digital signage

No matter what industry you use it in, interactive digital signage can make your content more impactful, engaging and exciting.

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3 reasons to attend the Restaurant Franchising and Innovation Summit

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

The Restaurant Franchising and Innovation Summit is taking place March 11 to 13 at the Omni Hotel in Louisville, Kentucky. If you run a restaurant, are using…

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Outdoor digital signage and the rise of smart cities

There's no doubt that outdoor digital signage is changing the face of our towns and cities. This isn't just about businesses trying to boost revenue; it's…

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