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White Papers

Digital Signage Software: End User Perspectives on the Importance and Performance of Key Features and Functions

Out-of-home screen media networks are being developed across the globe today at a rapid pace. As Web-based marketing increasingly proves its effectiveness to…

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The disruptive effect of the Internet and mobile phones on out-of-home digital media

Multiple media channels vie for the attention of consumers every hour of every day of every year. However, the rules of engagement are changing on many fronts.

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THE new MADISON AVENUE DIET: Strategy for Performance-Focused Dynamic Signage Content

Dynamic Digital Signage (DDS) Network growth in North American retail, service, transportation, entertainment, corporate and other out-of-home locations is…

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The Top 13 Deployment Mistakes...and How to Avoid Them

Kiosk and digital signage projects are complex, involving multiple vendors and a variety of logistical challenges. If you neglect even a single key factor in…

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