White Paper
Guide to Outdoor Digital Signage
October 18, 2022
Outdoor digital signage describes outdoor digital displays that communicate with customers and passersby outside of the store.
Digital billboards, such as those in New York’s Times Square, are probably the best examples of outdoor signage.
Also, outdoor digital displays are prevalent in train stations, stadiums, airports, and other high-traffic areas. Outdoor digital signage is significantly different from indoor signage.
First, indoor digital displays appeal to customers inside a store, school, hotel, or other establishments. In comparison, outdoor signage commands the attention of passersby. Other differences between the two technologies include:
- Resolution & Brightness
- Goals & Target Audience
- Accessibility
- And Weather Protection
About The Sponsor
Mvix
Mvix is a Pro-AV digital signage company that features our award-winning cloud-based digital signage software. Our solutions have been adopted worldwide by industries including schools, corporate offices, retail stores, hospitals, manufacturing facilities, and more.
