Press Release

TOPAZ Digital installs cutting edge digital signage in more than 500 taxi cabs

TOPAZ Digital today announces that following a successful 6-month trial installation has now begun with the CO-OP taxi line in Edmonton, which on completion will see over 500 cars receive a TOPAZ digital signage solution.

April 4, 2016

Calgary, Canada -- TOPAZ Digital today announces that following a successful 6-month trial installation has now begun with the CO-OP taxi line in Edmonton, which on completion will see over 500 cars receive a TOPAZ digital signage solution.

A TOPAZ 7inch display connected to the TOPAZ CMS Media player will be installed in each car ensuring that wherever the car is updates can be pushed to the screen remotely and controlled from anywhere in the world.

The digital signage is being installed to enhance the passengers’ experience when travelling with CO-OP, providing engaging and informative content for their journey whilst offering 3^rd party advertising in partnership with local media company Impact Ads to deliver customer related advertising while generating an additional revenue stream to the CO-OP.

Christopher Stammers, CEO of TOPAZ Digital writes “For us digital signage is not a ‘one size fits all’ scenario, we are passionate about creating solutions for our customers and this is a great example where we have created a fully customized solution that meets the specific needs and challenges of our customer”

Impact Ads will be offering selected advertising space on the displays and due to the average 20minute dwell time and the uniqueness of the location this offers a compelling advertising opportunity for businesses of all sizes across Edmonton.

Uday Kumar, General Manager of COOP Taxi states “we are excited about this new partnership with TOPAZ Digital & Impact Ads and see this as a great service to our customers moving forward. When selecting a technical partner it was important for us to partner with a solutions orientated company that could develop a custom solution that fits our specific needs whilst ensuring there were no recurring costs.”

For further product information or to arrange a demonstration please visit www.topazdigital.com and click ‘Where to buy’ and your local partner will contact you to discuss your requirements.