CX Innovators Podcast

Screenverse leaders share insight on DOOH buying strategy

In this episode of the CX Innovators podcast David Weinfeld, co-founder and CEO at Screenverse, and Montana Accavallo, senior vice president of programmatic and client strategy at Screenverse, share insight on what DOOH premium buyers are looking for and how those expectations are shaping which networks win repeat, high-value spend.

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February 25, 2026

In this episode of the CX Innovators podcast, moderated by Judy Mottl, editor of RetailCustomerExperience and DigitalSignage Today, David Weinfeld, co-founder and CEO at Screenverse, and Montana Accavallo, senior vice president of programmatic and client strategy at Screenverse, share insight on what premium buyers are looking for in the digital out of home landscape and how those expectations are shaping which networks win repeat, high-value spend.

Weinfeld helps partners align technology, strategy, sales, and monetization to meet expectations and leads Screenverse's vision, product strategy, and SSP and DSP partnerships, shaping how premium digital out-of-home inventory connects with modern, data-driven media buying. Prior to co-founding Screenverse, Weinfeld was Vistar Media's first supply-side sales hire, where he built and led the global SSP media owner practice. During his tenure, he expanded Vistar's Media owner partnerships from 30 to more than 120 worldwide, helping establish one of the industry's most influential DOOH marketplaces and contributing to the growth of a multi-million-dollar SaaS business.

Accavallo drives programmatic strategy and partnerships for some of the world's biggest agencies and brands — translating audience data, platform capabilities and measurement into award-winning, performance-driven campaigns.

Before joining Screenverse, Montana held key roles at Vistar Media and Neptune Retail Solutions (formerly Quotient Technologies), where she gained deep expertise in programmatic trading, platform strategy, and retail media innovation. Montana leads marketplace education across industry-leading supply-side platforms and demand-side platforms to deliver meaningful results for advertisers and publishers alike.

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Your Screens. Our Engine. One Giant Leap In Monetization.

Screenverse seamlessly connects media owners with leading SSPs, DSPs, and emerging demand sources, making your inventory not just accessible, but highly sought after by premium advertisers. Our integrated sales, marketing, and operations teams work together to amplify visibility, streamline execution, and accelerate revenue at every stage of

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