Podcast

Podcast episode 4: How can retailers improve interactive signage effectiveness?

How are retailers using interactive digital signage and how can they make it more effective? Digital Signage Today spoke with Paul Chapuis, CEO of Converge Retail about how retailers can make the most of interactive displays.

July 26, 2019

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Podcast Summary

More retailers are making use of interactive digital signage, whether it be kiosks, shelf edge touchscreen displays or even QR code enabled displays. On today's episode of the Digital Signage Today podcast, Bradley Cooper, editor of Digital Signage Today, spoke with Paul Chapuis, CEO of Converge Retail to get some insight into how retailers are using interactive digital signage and how can they improve its effectiveness.

During the podcast, Chapuis gave a variety of tips on improving sales with interactive signage and answered many pressing questions such as:

• What are some of the biggest interactive trends?
• How can retailers use the Internet-of-Things to measure customer engagement?
• What are some ways to improve shelf-edge displays?
• How effective are kiosks?
• How can end users save money on interactive displays?

You can listen to the entire interview above.