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Go across the country with Art Everywhere US

Both digital signage and static outdoor advertising are making Art Everywhere US the biggest outdoor art show ever.

August 8, 2014

"Art Everywhere US," being billed as "the largest outdoor art show ever conceived," will see more than 50 masterpieces of American art displayed on as many as 50,000 digital and static advertising displays in all 50 states, from roadside digital billboards to static displays on bus shelters and subway platforms to digital signage screens in airports and health clubs.

The display runs through the end of August, and the 58 images were in part chosen by online voting from the collections of five major museums across the country — the Art Institute of Chicago; the Dallas Museum of Art; the Los Angeles County Museum of Art; the National Gallery of Art, Washington, D.C.; and the Whitney Museum of American Art, New York. The museums have collaborated with the Outdoor Advertising Association of America and its members to present Art Everywhere US with the cooperation of artists, estates, foundations and rights agencies.

"We're bringing art to the highways, byways and mobile devices so people can discover and engage with great American art in unexpected places," National Gallery spokeswoman Deborah Ziska told Digital Signage Today in an email. "Hopefully, this will be the start of a massive public American art appreciation course that will continue for many years to come."

(Photos courtesy of Robert Landau/OAAA.)