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Zoom Media expands fitness digital signage network with GoodLife Fitness

With this expansion, Zoom now has 1,000 digital signage screens in all 330 GoodLife Fitness clubs (including Énergie Cardio in the province of Quebec), the largest fitness company in Canada.

February 17, 2015

Zoom Media has extended its digital signage reach in the fitness industry in Canada with the addition of Sight, Sound & Motion screens in more than 100 new GoodLife Fitness locations, the company announced. With this expansion, Zoom now has 1,000 digital signage screens in all 330 GoodLife Fitness clubs (including Énergie Cardio in the province of Quebec), the largest fitness company in Canada, the company said.

Zoom FitTV engages health enthusiasts through digital and sight, sound and motion advertising, relevant gym and health content, and music from a catalogue of 100,000 music videos broadcast through GoodLife's central sound system.

"This partnership allows us to share exciting and relevant content with our club members," GoodLife Fitness Vice President of Marketing and Public Relations John Muszak said in the announcement. "Zoom's solution enables us to communicate directly to our members with both entertainment and important club information. Zoom's turnkey approach to the digital network has allowed us to aggressively expand the communication platform to all clubs."

Zoom said it has the largest fitness digital signage network with more than 600 fitness centers across Canada, delivering 5 million targeted impressions weekly reaching the active lifestyle consumer.

"We are proud of our decade-long partnership with GoodLife Fitness which has granted us unprecedented access to more than 1 million fitness club members." said François de Gaspé Beaubien, chairman and CEO of Zoom. "This recent digital expansion is one of many exciting changes in store for Zoom in 2015 as we remain committed to enabling brands to reach the Active Lifestyle Consumer at a point of passion: where they are and where they want to be."