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Zoom lands exclusive digital signage, advertising deal with 24 Hour Fitness

Fitness digital media company Zoom Media today announced an exclusive long-term media and advertising agreement with health club chain 24 Hour Fitness.

March 4, 2015

Fitness digital media company Zoom Media today announced an exclusive long-term media and advertising agreement with health club chain 24 Hour Fitness. The chain has appointed Zoom as its exclusive third-party representative for all advertising placed within 24 Hour Fitness clubs, including digital signage, television programming, overhead sound and product sampling.

"Zoom's capabilities will help us deliver a great in-club experience to our members with content that educates and inspires them to enjoy the rewards of a fit and healthy lifestyle," said Steve Schillinger, senior vice president, club experience, 24 Hour Fitness. "We're looking forward to bringing members world-class training and nutrition advice, fashion and travel ideas from 24LIFE, our new digital magazine — when and where it's most relevant."

Concurrent with Zoom's redefined identity as Zoom Active Lifestyle Marketing, the agreement with 24 Hour Fitness further solidifies Zoom's reach to the active lifestyle consumer, according to the announcement. Zoom said it has long recognized the value of health clubs' active, health-conscious members. With the addition of 24 Hour Fitness, Zoom said, it now has established relationships with the largest and fastest growing health clubs in the U.S. and hundreds of smaller chains and independent clubs. Access to health clubs at this scale provides Zoom and advertisers the opportunity to interact with highly engaged and receptive consumers.

 The new agreement with 24 Hour Fitness allows Zoom to reach 25 million active lifestyle consumers with more than 102 million estimated impressions (as measured by Nielsen), the announcement said.

François de Gaspé Beaubien, chairman and CEO of Zoom Media, heralded the addition of 24 Hour Fitness: "This agreement increases our audience size and the national coverage clients seek. We are thrilled to be partnering with such a premier fitness provider as 24 Hour Fitness."