Customer Experience

'Zip Now, Pay Later' OOH campaign hits NYC, L.A. markets

Provided

October 25, 2021

Following its rebrand this summer, digital payment company Zip Co Limited debuted a multi-million dollar OOH campaign, "Zip Now, Pay Later" across the U.S., to attract customers to merchants ahead of the holiday shopping season, according to a company press release.

The focal point of the 360-degree campaign is an edgy, attention-grabbing 30-second film, "You Can Zip That," featuring A-list celebrities also seen across other multi-channel creative assets like OTT, social media, influencer partnerships, OOH, and other innovative elements.

"As the fastest-growing buy now, pay later company in the U.S., Zip's brand campaign is as bold and ambitious as our mission to be the first payment choice for consumers everywhere, everyday, " Jinal Shah, Zip U.S. CMO, said in the release. "This heavyweight brand campaign is a major milestone in delivering on our promise to supercharge brand awareness in the U.S., attract new customers to Zip's digital payment offerings and drive continued success for our merchants and partners ahead of the holiday shopping season."

The OOH portion of the campaign debuted in early October in New York and Los Angeles with splashy billboards stating "Zip All This." Strategically located in attractions like Times Square and Wilshire Boulevard, the billboards inform passersby that they can use Zip as a payment option for all the things surrounding the billboard — even items featured in other ads. The same "hijack" approach will be deployed digitally on YouTube and Pinterest, as well as through strategic partnerships with influencers across a broad set of interests.

"The Zip Now, Pay Later platform clearly positions Zip to be a leader in the BNPL space in the U.S. and will support the company's ambitious growth path," Candice Hahn, SVP, managing director, R/GA's Austin office, said in the release. "From the beginning, this was a very collaborative process to bring the Zip brand to life with an integrated creative and media approach to authentically integrate influencers along with their respective interests and inspirations — be it music, gaming, entertainment, fashion or home decor — to communicate that consumers can Zip anything, anywhere their inspiration takes them."

This is the first U.S. multi-media campaign in Zip's history and will serve to further increase brand awareness in 12 markets in the country.

Zip offers point-of-sale credit and digital payment services in 13 markets around the world. Founded in Australia in 2013, Zip employs over 1,000 Zipsters worldwide.