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ZetaDisplay signs 10-year contract with Swedish horse racing organization

Representatives from ZetaDisplay hold up the 10-year contract the digital signage company signed with ATG and the Swedish Horse Racing Totalisator Board. Provided

July 5, 2022

Digital Signage manufacturer ZetaDisplay has secured a 10-year contract with ATG and the Swedish Horse Racing Totalisator Board to supply signage for its Digital Signage Retail Network, according to a company press release.

ZetaDisplay has worked with the Digital Signage Retail Network for the last four years.

ATG is expanding its digital signage network to include over 15,000 screens at 1,200 locations powered by 9,000 media players. This will also incorporate Touch Screen terminals, Kiosks and live stream TV stations to drive retail and guest engagement.

The solution will be managed on Engage, ZetaDisplay's proprietary cloud-based CMS software platform designed for digital signage.

"We are excited to be on this 10-year journey with ATG, taking our relationship to the next level," Per Mandorf, CEO at ZetaDisplay, said in the press release. "We know the history of the existing ATG solutions having already worked extensively with the brand, and have the forward-thinking vision and agile team to take this to the next level. Our global team of specialist software developers, content creators and hardware integrators will all work collaboratively across the full ZetaDisplay group to transform horse racing environments as we know them today."