Customer Experience

Zalando celebrates connection with 'We will hug again' DOOH campaign

Photo: provided

November 13, 2020

Zalando, an online retailer for fashion and lifestyle, has launched its "We will hug again," campaign in Europe to deliver encouragement during the holidays. This campaign showcases video and images of people hugging on OOH, DOOH and other channels, according to a press release.

The campaign also features the film "100 Years of Hugs," which was shot in Nigeria, Vietnam, Italy, Mexico, Sweden and Germany, according to the release.

"This simple but powerful campaign is a promise for our future. The goal was to peel off all those outer layers associated with the Holiday season and identify the rawest and most iconic symbol of human connection: the hug," Veit Moeller, executive creative director, Anaomaly Berlin, said in the release. "Shooting a campaign around the globe, totally remotely, during a global pandemic has been a beautiful challenge and we are excited to bring Zalando's message to the world."