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Yahoo!, Maker’s Mark case studies among higlights at DPAA Digital Media Summit

October 26, 2010

The Digital Place-based Advertising Association (DPAA) is hosting its 2010 Digital Media Summit today at the Roosevelt Hotel on East 45th Street in New York City.

The summit brings together 300 brands, agencies and networks to learn about the latest developments in the fast-growing digital place-based media sector, the DPAA says.

Case studies from Yahoo!, ROGAINE, Maker's Mark, the U.S. Army, Miller Genuine Draft 64 and Hotels.com are on tap for the summit, the DPAA says, as are presentations from Bob Liodice, president and CEO of the Association of National Advertisers; John Muszysnki, chief investment officer at SMGx; and Paul Lovoie, chairman of TAXI; as well as an all-star research panel with Sequent Partners, Arbitron, GfK MRI, Ipsos Mendelsohn and Nielsen.