DOOH Advertising

Xibo Signage, Adtrac partner in DOOH

Xibo Signage, a digital signage provider, has partnered with Adtrac, a DOOH technology provider, to develop DOOH technology for the Switzerland, Germany, and Austria markets.

Image: Adobe Stock

October 3, 2024

Xibo Signage, a digital signage provider, has partnered with Adtrac, a DOOH technology provider, to develop DOOH technology for the Switzerland, Germany, and Austria markets.

The partnership includes integration between Xibo Signage and the Adtrac platform via Xibo SSP Connector.

"We are very happy to work with Xibo and we are looking forward to making our contribution to the commercial success of Xibo's customers," Benjamin Wey, managing director and co-founder at Adtrac, said in a press release. "The cooperation in getting this interface up and running was simply outstanding, and we are excited to work with such a professional and friendly partner."

"We are delighted to partner with Adtrac to help our customers maximise their DOOH revenue potential by leveraging Adtrac's innovative method of targeted advertising," Dan Garner, director of engineering at Xibo, said in the release.