News
WSJ: Digital signage behind targeted ads
August 21, 2008
Wall Street Journal: In the latest effort to tailor ads to specific consumers, marketers are starting to personalize in-store promotions based on products the consumer recently picked off a shelf or purchased — and in the near future, based on what the shopper looks like. Procter & Gamble is placing radio-frequency identification tags on products at a Metro Extra retail store in Germany so that when a customer pulls the product off the shelf, a digital screen at eye level changes its message.
Related Media
Subscribe
Get the latest news and resources from Digital Signage Today.
Recent Posts
Epson showcasing projection features at Pro AV industry events
Jolt enhances platform with AI capability for advertisers
UniLED Software teams with MX for DOOH ad verification
Screenverse taps ABCS Insights as measurement partner
Spotlight Outdoor Ads names Alex Wongthongsanguan as senior account manager
