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Wow Media launches light installation on digital billboard

Photo: provided

December 19, 2019

Wow Media, a digital signage operator, has launched a light installation on its 1,200 square foot digital displays across Southern California's 405 freeway. By illuminating the frames, the advertisements appear much larger to the view than normal, according to a press release.

The lights display primary colors to compliment the individual art direction of each of the advertisements, such as a red for a Star Wars advertisement.

"Wow Media is always trying to be one step ahead of the curve when it comes to outdoor advertising technology," Scott Krantz, CEO, Wow Media, said in the release. "With the light instillation, it gives brands yet another way to integrate the latest technology into their advertising."