News

World Cup, Olympics to spur Brazilian digital signage market

April 23, 2014

Brazil is emerging as one of the key growth countries in the burgeoning global digital signage market, according to the latest research from Research and Markets.

R&M recently announced the addition of the "Brazil Digital Signage Market (2014-19): Market Forecast by Display Technologies, Display Size, Media Player, Software, Applications and Regions" report to its offerings.

Factors in Brazil such as rising infrastructure, growing retail industry, increasing advertisement expenditure, urbanization trends, upcoming world sporting events such as the FIFA World Cup and Olympics, and benefits such as cost and time saving, effective communication and improved customer engagement have led to increased growth of digital signage systems in the Brazilian market, according to the announcement.