Wisconsin newspaper to deliver content to digital signs

EAU CLAIRE, Wis. — Wisconsin's Leader-Telegram announced it is making its content available on the StrandVision digital signage network. The partnership enables StrandVision to make the content available at no charge to its customers in Eau Claire and several surrounding counties. As part of the package, StrandVision also underwrites a free one-year subscription to the Leader-Telegram for participating customers. The new service uses a patent-pending concept that combines the automatic delivery of newsroom content directly to StrandVision's digital signage customers with a newspaper subscription so viewers can conveniently refer to the printed content. StrandVision customers in the service area select from one or all of the news, sports and features topics from their StrandVision menu when adding signage pages. The Leader-Telegram content is automatically distributed to their digital signs and regularly updated over the Internet.

"When StrandVision approached us, the idea made perfect sense," said Leader-Telegram president Pieter Graaskamp. "This is an excellent way for us to extend our reach, provide an innovative service, collaborate with an up-and-coming local company and, in the process, encourage subscriptions in potentially untapped areas."