Wireless Ronin partners with Chrome, eVox for automotive digital signage
January 22, 2009
MINNEAPOLIS — Wireless Ronin Technologies Inc., a Minneapolis-based digital signage provider, has announced the launch of a strategic relationship with Chrome Systems, Inc. a subsidiary of DealerTrack Holdings, Inc. and eVox Images, focused on delivering streamlined automotive content for the RoninCast for Automotive digital signage platform. Through this alliance, Wireless Ronin leverages Chrome data paired with eVox digital assets to create a powerful Automotive Product Information Center (Auto-PIC) now available in RoninCast for Automotive. Auto-PIC delivers dynamic product information and multi-media presentations for virtually all automotive brands.
"Auto-PIC is a critical tool in helping dealers and OEMs to compete in this challenging market," said Jim Granger, president and CEO for Wireless Ronin. "We listened when they told us they needed a turn-key system that could be quickly deployed and would both reduce costs and help the dealership sales staff drive sales. Auto-PIC is another example of how Wireless Ronin provides truly unique and innovative solutions to our customers."
RoninCast for Automotive is Wireless Ronin's proprietary platform for distributing dynamic automotive content through a configurable digital signage network. Automotive OEMs and dealers are able to deliver real-time content updates to key locations throughout their dealership networks. RoninCast for Automotive combines 20 years of automotive experience, innovative thinking, valuable dealer input and advanced digital signage technologies to help manufacturers and dealers connect with today's sophisticated consumer.