News

Winners of Watchfire LED Sign Awards announced

Spa Resort Casino in Palm Springs, California.

April 27, 2016

Watchfire Signs announced that Best Signs Inc of Palm Springs, California, won the Grand Prize in the 2016 Watchfire LED Sign Awards. The winning sign was made for Spa Resort Casino in Palm Springs to showcase the casino's new entrance and advertise its activities and promotions, according to a press release from Watchfire.

Best Signs used a Watchfire 10-mm, full-color screen in a curved digital installation measuring 7 feet tall, with 54 feet of LED display wrapped around the casino's main, circular entrance. The sign's beveled edges deliver a seamless viewing experience, even on curved applications, the release stated.

"As the hardware and software for digital advertising have evolved, the uses of creative and dynamic content continue to emerge and improve. Sign dealers are only limited by their imaginations when it comes to sign designs that will have the greatest impact. We feel it is important to recognize our dealer partners who focus on promoting the strengths of digital advertising," said David Warns, Watchfire's vice president of On Premise Sales. "Digital signs of all kinds bring timely, relevant advertising to mass audiences while still maintaining the artistry that has been a hallmark of sign dealerships for decades. We want to call attention to those who are doing it best, and we congratulate Best Signs Inc and all of this year's winners."

Watchfire Signs established the awards program in 2014 to recognize Watchfire dealer partners who best showcase the capabilities of outdoor digital advertising, according to the announcement. The second annual awards recognize on-premise signs installed in 2015 that display excellence in design, legibility of digital messages and advertising effectiveness.

For a complete list of winners, visit: http://www.watchfiresigns.com/signawards.