November 4, 2007
Good Magazine has released a brief video that highlights the rates paid by advertisers for various high-profile locations in New York City. While most of the video is for static, printed ads, a few numbers are revealed relative to digital signage: $45,000 per month for 15 minutes of every hour on taxi screens, and anywhere from $20,000 to $175,000 per month for large digital signs on the sides of buildings.