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Wendy's, Ecast bring digital signage to bars
March 25, 2008
AdAge: Wendy's and MediaVest New York are launching a digital ad campaign across 5,100 bars and restaurants located near Wendy's restaurants. The Starcom unit partnered with San Francisco-based Ecast, a broadband digital signage and touchscreen media network that provides digital music to bars and restaurants, with the goal that late-night bar goers will stumble on a Wendy's ad while browsing for a song to play. When touched, the ads expand into a full microsite, including directions to the nearest Wendy's.
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