Webinar: Taking DOOH outdoors ... Literally

Taking digital signage and digital out-of-home advertising into the great outdoors can be a tricky business. A wide variety of considerations have to be taking into account to make for a successful deployment.

In a free webinar at 2 p.m. eastern on July 12, digital display firm Manufacturing Resources International and Digital Signage Today will take participants through the many perils and pitfalls surrounding outdoor deployments.

When digital signage is deployed indoors, its surroundings are nice and comfortable. There's no rain inside; temperatures and humidity are controlled; the sun does not shine and ambient light conditions do not change; the air is clean; the wind does not blow; and vandalism is rare. Basically, digital displays that are deployed indoors are in a "controlled" environment in virtually every respect.

However, with outdoor environments, everything changes — and it changes dramatically. Outside, digital signage displays are in an "uncontrolled," harsh environment that is constantly changing, meaning anything can happen to them. Therefore, it's important to consider a number of factors before choosing and deploying outdoor digital displays.

This webinar will provide participants with a detailed overview of the challenges — and benefits — of outdoor deployments and the specific step-by-step items deployers should consider to ensure a successful and profitable deployment. This will provide a "roadmap for success" for those companies that will be literality going "outside" with their digital-out-of-home campaigns.

Participants will explore key issues around outdoor vs. indoor displays:

  • Making sure outdoor displays have been built to withstand, and operate in, harsh weather conditions and direct sunlight, as well as extreme temperature fluctuations.
  • Protecting outdoor displays from vandalism, and from damage from dust, dirt and other particulates.
  • The importance of keeping all the above factors in mind when evaluating outdoor displays along with other additional costs associated with outdoor vs. indoor Digital LCD Displays.

Register for the free webinar here.

Read more about outdoor digital signage.

Topics: Display Technology, Hardware, Outdoor Signage, Webinars

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