Display Technology

Watchfire, Wow debut display network

Photo: Watchfire

July 2, 2026

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Watchfire, a U.S, manufacturer of LED displays, has manufactured the digital display technology powering the Wow EON Network, a synchronized communications platform across Inglewood's Sports & Entertainment District located in Greater Los Angeles.

The EON Network turns traditional digital signage into a unified, city-scale storytelling medium, according to a press release. Phase one features over 60 high-resolution screens across 10 strategic locations surrounding SoFi Stadium, Intuit Dome and the Kia Forum.

Watchfire utilized its new high-resolution 4mm outdoor display platform to meet the technical demands of synchronized, street-level storytelling at scale.

"This project reflects what we're focused on every day at Watchfire, pushing the boundaries of what's possible while staying grounded in the partnerships and service our customers rely on," Steve Harriott, CEO of Watchfire, said in the release. "WOW brought a bold vision to the table, and our team worked side by side with them to develop and deliver a solution that didn't exist before. That combination of innovation and collaboration is what drives our industry forward."

The EON Network utilizes a synchronization concept that allows messaging to move fluidly across multiple displays as a single, coordinated storytelling experience, creating a "digital corridor" for visitors at the 2026 FIFA World Cup and the upcoming Los Angeles 2028 Olympic Games.

"This is not just a billboard on a stick," Scott Krantz, CEO of WOW, said in the release. "It's architecture. It's storytelling. It's a completely new medium that allows multiple screens to work together as one."
WOW selected Watchfire based on a nearly decade-long relationship, with more than 23 large-format digital displays already deployed across Inglewood since 2017.