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Watchfire Signs partners with Blip for DOOH advertising

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November 8, 2019

Watchfire Signs, a digital billboard manufacturer has partnered with Blip, an OOH revenue company to integrate its Ignite OA software with Blip's platform. With this tool, customers can buy airtime on digital billboards with a flip of a switch to enable Blip, according to a press release.

With this integration, smaller businesses that could typically not afford DOOH can now purchase hyper localized advertisements on digital billboards.

"We're now connecting with smaller businesses who wouldn’t normally have the budget or scale to buy OOH advertising. Blip has brought us incremental revenue from new customers, without competing against our sales team or targeting our existing client base," Vince Miller, president of DDI Media, a billboard advertising company that worked with Blip, said in the release. "There have even been months where Blip has been my number one or number two salesperson for their allocated inventory."