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Watchfire adds 16 mm MX digital billboard featuring 10-year brightness, uniformity, parts guarantee

Watchfire Signs announced it now offers both 16 mm and 19 mm versions of its MX Class billboards, a billboard product that the company said it guarantees 'will look as good in year 10 as it does on the first day of operation.'

October 22, 2015

Digital billboards are a capital investment that can frustrate operators when they begin to dim and become less uniform after a few years of operation, says digital billboard manufacturer Watchfire Signs. So the company has announced it now offers both 16 mm and 19 mm versions of its MX Class billboards, a billboard product that the company said it guarantees "will look as good in year 10 as it does on the first day of operation."

Both the 16mm and 19mm MX Class digital billboards include Watchfire's 10-10-10 guarantee: a 10-year brightness guarantee, a 10-year uniformity guarantee and a 10-year replacement parts warranty. If an MX Class billboard fails to meet the company's rigorous standards for brightness and uniformity and it cannot be remedied, Watchfire said it will issue the owner a cash refund.

Gerry Hocker with Commercial Joint Venture LLC (Hocker Outdoor) installed two Watchfire MX Class digital billboards in Bethany Beach, Delaware, in August, according to Watchfire. "I did a lot of research into how digital billboards age, and I started looking at replacement costs in the future," Hocker said in the announcement. "I knew I had one chance to get it right. While other boards will be showing age, my Watchfire MX boards will look as good in 10 years as they do today."

The MX Class is designed, engineered and built at Watchfire's headquarters in Danville, Illinois, using proprietary technology designed to deliver longer sustained brightness and quantitatively measures and adjusts a billboard's brightness and uniformity, both in the factory and in the field, over the course of its operation, the company said.

"This is an expansion of our MX Class portfolio. The market's response to the 19mm MX Class, which was introduced in the spring, has actually been incredible," said Darrin Friskney, Watchfire's vice president of digital outdoor. "When they do that math, our customers see the long-term competitive advantage that MX Class provides. They almost immediately began to request the same technology in 16 mm."