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Volta celebrates, promotes shift to EV with DOOH campaign

Provided by Volta.

September 23, 2022

Volta Charging, an EV charging and media company, has launched a "Charging For All" campaign just in time for National Drive Electric Week to celebrate and promote the growing shift to electric vehicles in the U.S., according to a press release.

Volta operates the most widely used EV charging station fleet in America with more than 2,900 charging stalls and over 4,900 media screens in operation, with Volta charging stations also serving as DOOH advertising hubs. The campaign will run across Volta charging stations, social media, and website content, promoting EV use with the slogan "We're all EV drivers, just some of us don't know it yet."

The campaign aims to educate the public about the benefits of electric vehicles, such as tax credits, and to dispel concerns from those who have not yet opted into the EV trend.

"Volta's highly visible chargers, located just steps from the front doors of the places millions of Americans regularly visit, continuously remind all passersby that owning and recharging an electric vehicle can be convenient," Brandt Hastings, chief commercial officer at Volta, said in the release. "Our new campaign goes even further to encourage drivers to switch to an EV by using the Volta Media Network to celebrate the exciting benefits of electric transportation and debunk lingering myths. The momentum of the EV revolution has never been greater than it is right now. Federal and state governments are committing billions of dollars to support an electric future, and Volta is also doing all we can to ensure this future is realized."