News

Vodafone Portugal goes for Litefast 360-degree digital LED displays

December 8, 2009

Vodafone Portugal is using transparent Litefast MAGIC digital signage displays for the promotion of its mobile Internet service, Vodafone 360. The 360-degree LED displays are placed at the El Corte Inglés malls in Lisbon and Porto in Portugal.

Vodafone had been looking for a new medium to create an environment for its Vodafone 360 communication solution, a set of new Internet services for mobile phones and PCs. Vodafone Portugal says it chose Litefast MAGIC displays because they "convey the Vodafone 360 product philosophy of an innovative platform offering new experiences to customers."

In this installation, two Vodafone 360 phones are exhibited in the showcase inside the transparent display. Vodafone posters are inserted into the bill holders of the Litefast MAGIC displays to create consistent branding.

The Litefast MAGIC displays promoting Vodafone 360 have been installed by Lifetime, Kinoton's Litefast partner for Portugal. Litefast MAGIC is a product of the German Kinoton GmbH; the unique transparent, high-resolution, 360-degree LED displays can also be experienced at ISE 2010 in Amsterdam, along with other models of the Litefast 360-degree display series.