Display Technology

Vistar Media to use software to upgrade GSTV gas station displays

Photo: iStock

May 24, 2022

Vistar Media, a provider of software for programmatic digital out-of-home, and GSTV, a national video network serving fuel retailers, have formed a strategic partnership for Vistar to power GSTV's network of digital displays with ad serving software, according to a company press release.

For the past four years, GSTV has participated in Vistar's programmatic marketplace through the Vistar supply-side platform. GSTV has now transitioned its ad serving system onto Vistar's technology. Vistar's ad server enables GSTV to deliver content and ads to more than 28,000 locations across the U.S. Vistar's software handles scheduling, managing and reporting on ads, while also enabling automation for GSTV's content.

"We are focused on growing our cutting-edge network along with developing meaningful media experiences that drives action and creates lasting brand impressions. To optimize the flexibility that buyers require at our scale, we knew that we needed to adopt a future-facing ad-serving solution," Winston Benedict, CTO, GSTV, said in the release. "Vistar is a proven partner that combines enterprise-grade engineering with nimble innovation to meet the needs of our growing network. This partnership sets our network up for success today and in the future and ultimately to best serve our client partners."

In the past year, GSTV's programmatic business has more than doubled year-over-year.

"GSTV offers advertisers the ability to reach a highly engaged audience while at the pump, and we're thrilled they have selected us as their partner to set their network up for optimal success," Eric Lamb, SVP, supply at Vistar Media, said in the release. "By implementing our ad serving solution, GSTV can now seamlessly manage their inventory and deliver content and advertising across a stable network."