News

Vistar Media joins DPAA

July 28, 2016

Out-of-home media company Vistar Media has now joined the Digital Place Based Advertising Association. Vistar Media will provide the DPPA with its knowledge on mobile and OOH advertising, according to a press release.

DPPA members receive a number of benefits, including "mini summit" meetings with the advertising industry and access to business aids such as databases, case studies, social media tools and more. Members can also join the DPAA-Nielsen Service Bureau and the DPAA-Nielsen Digital Diploma Series Training Program.

"Vistar Media is doing sensational work in helping marketers tap into the great value that digital place-based networks offer in reaching on-the-go consumers," Barry Frey, president and CEO of DPAA, said in the release. "Vistar's technology enables them to tap into the combined power of mobile and DPB to develop highly effective campaigns for brands in today's video-everywhere world."

"Barry and his team have made great progress over the last couple of years in advancing digital place-based media's role in the video ecosystem," Michael Provenzano, CEO and co-founder of Vistar Media, said in the release. "We are excited to work with the DPAA on evolving the industry's capabilities in data-driven planning, mobile media, measurement and programmatic transactions."

The DPPA will be holding its annual Video Everywhere Summit on Oct. 27 in New York. At the event, attendees will learn about multiscreen viewing and video-neutral planning, according to the release.