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Vistar Media appoints Oliver Goodge as enterprise sales director, EMEA

Photo: Vistar Media

February 11, 2026

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Vistar Media, a provider of technology solutions for out-of-home media, has appointed Oliver Goodge as enterprise sales director, EMEA.

In this newly created role, Goodge will lead the expansion of Vistar Media's enterprise solutions across the region, partnering closely with media owners and retailers to modernise digital out-of-home operations and drive new revenue growth, according to a press release.

Reporting to Eric Lamb, SVP, enterprise solutions, Goodge is tasked with bridging the gap between traditional manual workflows and automated, real-time revenue streams, ensuring customers receive an unmatched end-to-end service at the highest possible level.

Goodge will partner closely with media owners and retailers across EMEA to modernize how digital OOH inventory is managed, sold and monetized.

"Oliver's appointment marks a significant step towards our long-term commitment to growth in the EMEA market," Lamb said in the release. "As media owners and retailers across the region look to modernise DOOH operations and unlock new revenue, Oliver brings the right combination of programmatic expertise, technical understanding of relevant industry software, commercial leadership and firsthand media owner experience."