Customer Experience

VIOOH, Taptap partnership could increase OOH advertising opportunities

Provided by VIOOH

June 30, 2021

Taptap Digital, an omnichannel advertising and marketing intelligence company, is teaming with VIOOH, a digital OOH marketplace, to increase OOH accessibility and effectiveness for agencies and advertisers, according to a company press release.

The partnership gives advertising firmsaccess to global inventory with Taptap's geospatial intelligence for data-driven omnichannel media buying. Key markets include Spain and Germany, followed by Italy, UK, and the U.S. among others.

The programmable OOH inventory provides transparency in all transactions, and is set to expand to include airport inventory later this year, Alvaro Mayol, chief product & technology officer at Taptap, said in the release

"We are excited to announce that VIOOH's OOH supply can now be accessed through the Sonata omnichannel DSP by Taptap, giving advertisers new tools and extensive reach for digital OOH campaigns," . he said. "This integration pairs VIOOH's scalable supply with Taptap's geospatial intelligence, allowing for more advanced DOOH planning, buying and measurement bolstered by multiple datasets that connect online and offline environments."

"Our partnership will give more advertisers access to a high-quality, targeted and flexible media activation platform for their OOH campaigns," Gavin Wilson, chief revenue officer at VIOOH, said in the release.

Sonata Location Intelligence, Taptap's geospatial platform, may be used to evaluate, analyze and select OOH placements with high reach to select audiences. Smart Groups, a DSP feature for targeted digital OOH buying, lets users organize screens into groups with custom settings, according to the release.