DOOH Advertising

Viooh, Big Outdoor partner to expand programmatic access to inventory

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November 6, 2025

Viooh and Big Outdoor are teaming up to expand programmatic access to digital inventory stateside.

Viooh is a digital out-of-home supply-side platform and Big Outdoor provides home media assets in the U.S.

The partnership encompasses more than 130 strategically positioned digital screens across three distinct environment types, delivering more than 677 million monthly impressions throughout major metropolitan areas, according to a press release.

The Big Outdoor network spans high-impact locations including digital displays, street furniture and premium mall environments across New York, Los Angeles, Dallas, San Francisco, Atlanta, Austin and San Diego. Its inventory delivers 549 million monthly impressions through large-format digital displays.

"We're delighted to partner with Big Outdoor to bring their premium U.S. inventory to our global platform," Gavin Wilson, global chief commercial officer at Viooh, said in the release. "This partnership further strengthens our North American presence, offering buyers access to high-quality screens in key cities. The combination of spectacular displays, street furniture and mall environments provides advertisers with unparalleled flexibility to reach diverse audiences in contextually relevant moments."

"Partnering with Viooh enables us to unlock the full potential of our premium digital network through programmatic capabilities," TJ Reul, programmatic lead at Big Outdoor, said in the release. "Viooh's advanced technology platform and global reach will connect our inventory with buyers worldwide, making it easier for brands to access our high-impact screens across America's most vibrant cities. This collaboration represents an exciting evolution in how advertisers can plan and activate campaigns across our network."