DOOH Advertising

Viooh, Atmosphere TV team to unlock programmatic access to streaming platform

Photo: VIOOH

January 26, 2026

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Viooh, a provider of DOOH supply-side platform, is partnering with Atmosphere TV, a streaming platform for businesses, to expand access to video inventory in the U.K., North America and Australia.

The collaboration will deliver access to 60,000 venues generating more than 1 billion monthly impressions across restaurants, bars, gyms, airports, hotels and other high-traffic business locations, according to a press release.

Atmosphere TV reaches over 150 million monthly viewers with more than 30 channels of audio-optional, brand-safe content. Its TV network spans restaurants, bars, gyms, airports, hotels, offices buildings and other high-traffic, high-dwell-time locations.

"Atmosphere TV opens up a completely new advertising opportunity — reaching audiences in the moments when they're relaxed, engaged and spending quality time in venues they've actively chosen to visit," Gavin Wilson, global chief commercial officer at Viooh, said in the release.

"Partnering with Viooh brings a new level of programmatic sophistication to our offering," Ryan Spicer, chief revenue officer at Atmosphere TV, said in the release. "Our platform already delivers exceptional reach and engagement for advertisers. Now, through Viooh's technology and global marketplace, brands can access our inventory with the flexibility and precision that Viooh programmatic enables, from preferred deals to programmatic guaranteed. This makes it easier than ever for advertisers to reach active consumers who are already out and primed to spend."