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Vertic deploys 105-inch touchscreen display at Hanover festival

May 15, 2017

Vertic recently deployed a four-way, 105-inch touchscreen display at the Hannover Messe festival in Hanover, Germany for its client Danfoss. The solution was designed to showcase Danfoss' central message of connectivity and customer experience, according to a press release.

The solution was designed to showcase Danfoss' connected innovation, systems, intelligence and responsibility, according to the release. Visitors at the booth could interact with a multi-touch table and augmented reality application to see Danfoss' integrated solutions in action.

"We see this initial Hannover Messe solution as part of a new wave of at-event communication platforms that can maximize attendee engagement, understanding of a complex value proposition, and ultimately drive consideration and demand," Sebastian Jespersen, CEO of Vertic, said in the release. "The key part of the solution will be its integration within the larger Danfoss thought leader story, of how a traditional industrial company is using digital to transform the customer experience and entangle with them over time."