DOOH Advertising

Veridooh partners with JCDecaux, Vast Billboards, Mediaworks for DOOH verification

Wellington, New Zealand. Provided by Adobe Stock.

February 23, 2023

Veridooh, an Australian tech firm specializing in independent ad verification technology, has announced its expansion in New Zealand via partnerships with firms including JC Decaux New Zealand, Vast Billboards and Mediaworks, according to a report in AdNews.

Clients of the three new partners will be able to use Veridooh's verification technology for OOH advertising (including digital and programmatic along with static), with analytics that include more than 400 metrics, and adding to Veridooh's list of partners, which include Unilever, McDonald's, Google, Amazon, Mercedes, Pepsi and Sony.

"The New Zealand market has seen the value our independent verification provides Australian advertisers and agencies, and they've been calling out for the same solution," Jeremy Yang, co-founder at Veridooh, said in the report. "We're excited to work with such a strong client list to inject new levels of confidence in the sector, which will help boost revenue for all stakeholders, including advertisers, media agencies and media owners."