Customer Experience

Vector Capital inks acquisition of Mood Media

December 3, 2020

Vector Capital, a private equity firm, has acquired Mood Media, a store media solutions company. As part of the acquisition, Vector Capital will perform an equity investment into Mood Media, according to a press release.

Mood Media provides audio, visual, messaging, social and mobile services to more than 500,000 stores, and reaches more than 150 million consumers daily.

"We are excited to partner with Mood Media, which has developed a global, market-leading presence and proven ability to enhance the customer experience for the most demanding customers across the retail, fashion, restaurant, hospitality, and healthcare sectors," David Fishman, managing director at Vector Capital, said in the release. "We are confident that our long-term capital support will enable Mood Media to invest in the technology initiatives and acquisitions that will further differentiate Mood and accelerate our product vision."