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Van Wagner to supply digital signage courtside at the NBA All-Star game
February 6, 2008
NEW YORK — Van Wagner Sports and Entertainment, a sports marketing and media sales organization, has announced that it will supply digital signage on the courtside of the 2008 NBA All-Star game as well as its signature rotational signage systems for the 2008 NBA All-Star Jam Session.
As part of its agreement with NBA Entertainment, Van Wagner will supply and operate approximately 50 feet of its DLP Courtside Digital Press Table signage. Van Wagner will also be designing customized scorer's tables for the DLP systems that will be located courtside at the New Orleans Arena in New Orleans, and providing 60 feet of rotational signage modules at the Ernest N. Morial Convention Center for use during the 2008 NBA All-Star Jam Session.
"We are thrilled about this opportunity to build on our long-standing relationship with NBA Entertainment," said John Haegele, chief executive of Van Wagner Sports and Entertainment. "The NBA All-Star Game has always been a fun and highly anticipated highlight of the professional basketball season. We look forward to providing a unique and dynamic in-game signage platform that will both enhance the fan experience and showcase the NBA brand and partners during all of the marquee events of All-Star weekend."
In addition to the NBA All-Star 2008, Van Wagner Sports and Entertainment provides signage for 15 NBA teams and has DLP Partnerships with 9 NCAA Division I schools as well as the ACC Men's Tournament, ACC Women's Tournament and the SEC Tournament.
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