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University of Oklahoma adds digital signage to business school
January 7, 2010
The University of Oklahoma has added digital signage in two forms to its Price College of Business. Rise Display provided both an LED ticker and 46-inch displays to the school's trading room.
The room seats 32 computer stations, where students study, research, and put presentations together. Robert Dauffenbach, associate dean of research and graduate programs dedicated significant time and energy to determining the best and most appropriate vendor for the project. As part of his research, he learned which other business schools around the country were using digital displays, and even went to visit several campuses in person.
"We were searching around for the best vendor to help us get this [digital signage] up, and that's where Rise came in," said Dauffenbach.
The digital signage installation began during the summer of 2009 and ended just in time for the university's fall semester to begin. Now the trading room boasts a 36-foot long, eight-color LED Ticker, 2x2 video wall using ultra thin bezels, and two single 46-inch displays. Rise Display Systems remotely handles the content, including financial data streaming, for the monitors. On any given day, students will see stock information on Oklahoma public companies, as well as data on worldwide markets, displayed on the digital signage."The scrolling LED ticker display increases the dynamic ambiance of the room," Dauffenbach says, "Rise was the only [vendor] I found that was able to get that for us."
Recently, a breakfast meeting was held there for the Price College Board of Advisers, with Jim Kramer, host of CNBC's "Mad Money," in attendance.
"We had the ticker display going and, of course, all the statistics from various markets around the world displayed," said Dauffenbach. "It was a nice backdrop for the get-together with Kramer."
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