News

UK's National Exhibition Centre rolling out DOOH with Dynamax

March 19, 2012

U.K.-based digital out-of-home network designer Dynamax Technologies announced today that the National Exhibition Centre in Birmingham, U.K., is using Dynamax's POVng for its new bus shelter displays.

After powering displays at the U.K.'s LG Arena for three years, Dynamax's enterprise on-premise digital signage software, POVng, has been chosen again by the National Exhibition Centre to disseminate real-time information and adverts on its bus shelters displays located across the NEC estate, according to the announcement.

Connected via a wireless network, the screens are used to show shuttle bus timetables, relevant visitor information and carry advertising. Location, date and time are also displayed as part of enhancing visitor wayfinding across the 610-acre site. The bus shelter displays are at key locations throughout the estate, giving way to repeated and longer exposures to the displayed messages and a lower perceived wait time for those catching the various buses across the site.

"Dynamax's open approach to linking technologies together, such as XML and Flash, means we now have the flexibility to update the bus times, locations and visitor information simultaneously, resulting in an enhanced experience for our customers," said David Hart, project manager at the NEC, in the announcement.

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