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UK pub and restaurant puts digital signage on the menu to tackle new EU allergy information laws

Independent pub and restaurant The Sir Roger Tichborne in Loxwood, U.K., has taken the initiative ahead of the new food allergy information law changes by putting digital signage on the menu, according to an announcement from Eclipse Digital Media.

December 4, 2014

Independent pub and restaurant The Sir Roger Tichborne in Loxwood, U.K., has taken the initiative ahead of the new food allergy information law changes by putting digital signage on the menu, according to an announcement from Eclipse Digital Media.

With new allergen information laws set to take effect in the EU, The Sir Roger Tichborne has installed an interactive touchscreen that allows their customers to browse all of their menu items and discover furtherinformation about every single menu item including the all-important allergy information.

The digital allergy information board, supplied by Eclipse, can be configured to display the information in various ways. In the case of The Sir Roger Tichborne, the restaurant displays one main page with the different menus (light bites, Sunday lunch, etc.) that lets a customer select the menu they wish to explore. From here customers are presented with the categories such as starters, mains and desserts, that they can select and are then presented with a list of all of the menu items including the allergy information. Customers can then select a menu item and discover further information such as pictures, chef descriptions, pricing, allergy information and if available full nutritional information. All of this content is updated directly from an Excel spreadsheet, meaning daily management of pricing and allergens is done simply by changing an Excel spreadsheet and uploading it to the cloud based allergy information board software, embedsignage.com.

"We visited the Restaurant Show in October and this digital allergy information board really caught our eye. It seemed like such an efficient way to deliver the allergy information and is incredibly easy to update which saves us a huge amount of time," the owner of the restaurant said in the announcement.

As part of their new initiative to deliver the allergen information via digital signage, The Sir Roger Tichborne also took on a new way to display and update their daily specials on site.

The same cloud-based system that is used for the allergy information board is also used to display the daily specials information on two iPads and two 32-inch commercial-grade screens. The content is updated using an Excel spreadsheet that pushes the new information directly to the iPads and 32-inch displays.