Retail

UK financial company taps billboards for brand campaign

Photo: Adobe Stock

August 22, 2025

Shepherds Friendly, a U.K. financial mutual, has launched the second stage of its first major brand campaign featuring a national billboard rollout.

Billboards are being erected in key cities including Greater Manchester, Leeds, Liverpool, Birmingham, Sheffield and Cardiff.

The marketing effort's theme is 'milestone moments' and also includes digital advertising with sites such as Meta and programmatic advertising on other third-party sites, according to a press release.

The result was a 17% increase in brand awareness in the South-East region, where the TV campaign was targeted, as well as a 362% uplift in web traffic.

"We were encouraged by how well our theme resonated with audiences when we launched our TV ad earlier this year, and we expect this next phase to be just as well received. This is the second phase of a campaign aimed at building on our ethos of always putting members first, and showing how we're committed to helping members celebrate the milestone moments that our investment and insurance plans are designed to support," Zac Chetwynd, senior head of marketing at Shepherds Friendly, said in the release.