Customer Experience

UgoVirtual debuts 3D, augmented reality elements to enhance event experience

Provided by UgoVirtual

June 22, 2021

UgoVirtual, a virtual and hybrid event engagement company that manufactures digital platform modular software, has debuted Ugo3D and AR Elements to allow its clients to add depth and dimension to both virtual and physical events, UgoVirtual CEO Michael C. Cohen said in a company press release.

"The future of the events industry is about merging virtual and live events into a unified global experience for all attendees, so they can connect and interact with each other and also with relevant event, exhibitor and sponsor content before, during, and after the event," he said. "We are excited to be at the forefront of this transition in the industry and look forward to deploying these new advancements to ensure better engagement and return on investment for our clients at their upcoming events."

The Ugo3D and AR Elements offering includes four types of activations: 3D objects, digital swag, virtual portals and holograms. All four activation modalities can be used in a variety of applications to engage attendees, according to the release.